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Workshops and Seminars

Digital Marketing Essentials

Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money.

Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.

Here's a quick taste of some of the topics we'll discuss:

* The difference between various online marketing channels, including social media, Google AdWords, website banners and
emails
* Building an effective strategy
* Developing realistic goals
* Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into
unexpected opportunities

This online workshop is for small business owners who want to:

* Learn about the various—and most effective—ways to market online
* Develop their digital marketing skills
* Walk away with practical knowledge and the confidence to start marketing!

Date : Thursday, 12 August 2021
Time: 12:00pm - 2:00pm
Online Workshop

Book Here

Where to Start with SEO

Search Engine Optimisation gets talked about as if we all know what it means. Put simply, it’s a marketing method that increases your website’s visibility in search engine results like Google. If you’re new to SEO, it’s best to start with the foundations of website setup and keywords.

If you want to start implementing SEO for your business, this activity-based workshop is for you! Within this session, our presenter will take you through several activities so you can walk away with tangible outcomes.

In this workshop, you will complete the following activities:

* Perform a website SEO health check
* Research keywords specific to your business
* Convert keywords into content for your website

Date: Thursday, 26 August 2021
Time: 12:00pm - 2:00pm
Online Workshop

Book Here

Free Business Mentoring

We have engaged the services of several experienced independent business and support advisors to assist Greater Hamilton businesses through this crisis.

Colin Thompson, from the Small Business Mentoring Service can help you to understand and apply for the Economic Support packages offered by government and banks.

To arrange a time to speak with Colin or one of our other trusted advisors, contact Council’s Business Development Officer, Daniel Shaw, via ecodev@sthgrampians.vic.gov.au or 0429 578 216.

Business Victoria

Business Victoria, which is a State Government initiative, is a useful resource providing businesses with support and advice on marketing, sales and online, hiring and managing staff and exporting. Business Victoria also offers useful advice on starting and setting up a business including this checklist.

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