Southern Grampians Shire Council Logo
Skip Links

Workshops and Seminars

Introduction to Google Analytics for Business Performance

Your business website is the key to your online success. In order to take full control of its power, you need to understand your visitors. Where are they coming from? What do they do on your website? And which visitors are converting? Without this information, you don’t know how to finetune your website’s performance to take advantage of your strengths and improve areas of weakness.

Google Analytics offers all the information you need to improve your online business activities. Discover traffic sources, bounce rates (per source), pages visited, user behaviour, conversions, and revenue. This workshop will break down the various analytics so you can understand how to apply the data.

Here’s a quick taste of some of the topics we’ll discuss:

Understanding the Google Analytics dashboard
Key data that can inform your business activities
Applying the data you discover to enhance your website’s performance
This online workshop is for small business owners who want to:

Set up Google Analytics on their website
Gain a deeper understanding of what is and is not working on their site
Use the data provided by Google Analytics to make informed business decisions
Register for this online workshop to improve your website using Google Analytics.

Date: 12 July 2022
Time: 12pm
Location: Online

Book Here

Niche'ing down your target audience: How targeting a niche can improve your business

When you’re bringing your business dreams to life, it’s very easy to fall into the trap of trying to sell your product or service to everyone. While it’s tempting to target as many people as possible, the broader your marketing message – the less impact it will have. When you try to be something for everyone, you end up being remembered by no-one.

Human beings are inherently different; with varying needs, wants and desires. When you speak to them directly, you’re far more likely to create connection and be remembered. This workshop will teach you how finding your target market and knowing your niche will help to simplify your business and give you a competitive edge, discuss the importance of market research, and outline how to adapt your marketing messaging

Date: 14 July 2022
Time: 12pm
Locate: Online

Book Here

How to create a pro level website for under $100

Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need, so not only does your small business lack legitimacy without a website, but it misses a critical opportunity for discovery.
It’s time to level up your marketing with an online presence. Platforms such as WordPress make it easy to build your own website. This workshop will guide you through a digital strategy and details for creating a basic WordPress website.

Here's a quick taste of some of the topics we'll discuss:
• Where and how to buy a domain name and website hosting
• Structuring a basic website for easy user navigation
• The power of content builders/content management systems
• How to use open-source website builders such as WordPress

This workshop is for small business owners who want to:
• Create a basic website or update their existing site
• Develop their online presence
• Walk away with a better understanding of the process required to build their own website

Register for this workshop to learn how to approach building your own website for your small business.

Date: 19 July 2022
Time: 12pm
Location: Online

Book Here

Digital Marketing Essentials

Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money.
Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.
Here's a quick taste of some of the topics we'll discuss:
The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
Building an effective strategy
Developing realistic goals
Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities

This workshop is for small business owners who want to:
Learn about the various—and most effective—ways to market online
Develop their digital marketing skills
Walk away with practical knowledge and the confidence to start marketing!

Register for this workshop to learn how to use digital marketing to drive engagement and sales for your small business.

Date: 22 July 2022
Time: 12pm
Location: Online

Book Here

Low cost marketing tools for your small business

Countless tools exist to assist with your online marketing. Whatever your need, there is likely a tool to help you: creating high-quality visual content, optimising landing pages, reviewing analytics, managing social media posts, and much more.

Many such tools are free or low-cost. This workshop will walk you through the best and most affordable tools to assist with your online marketing, including Hootsuite for scheduling and posting on social media, Canva for creating attractive designs, and Unsplash for a range of free stock photos.

Here's a quick taste of some of the topics we'll discuss:
Improve the quality and reach of your online marketing
Create a strong sales funnel to capture interested members of your audience
Better analyse the results of your marketing to refine and improve your efforts
This online workshop is for small business owners who want to:
Increase their digital literacy by becoming familiar with various marketing tools
Market their business more efficiently with online tools
Save money on expensive marketing methods with low-cost alternatives

Register for this online workshop to improve your online marketing with low cost tools for your small business.

Date: 26 July 2022
Time: 12pm
Location: Online

Book Here

Elevate your branding: Finding your brand voice

Make that best first impression with head-turning branding. Do this in a way that creates trust and a clear message to your best customers. Learn how your brand personality can be effectively communicated through your most essential visual elements. I will take you though the process and best practices for choosing the right brand colours, typography, logo, layout, and imagery for your brand. Get my top tips of the trade and must dos for crafting a memorable visual brand experience that connects and converts.

Here's a quick taste of some of the topics we'll discuss:
Intro : An overview of the essential elements that make up a cohesive visual brand identity
Why cohesive branding is important for growing your business, building trust and communicating effectively
Examples of strong brand identities
Crafting a visual brand identity
Starting with your brand personality & values
Branding with your best customer in mind
Bringing this out visually in a mood board
Deconstructing your moodboard into the different essentials
Must dos, tips and best practice for the branding essentials
Logo - how to apply to your website, social media
Colour palette - how to create a strong brand palette
Typography - the 4 levels of typography and resources
Imagery, texture - how to select the right photography
Layout - spacing and working with all the elements

Register for this online workshop to elevate your branding with the visual basics.

Date: 28 July 2022
Time: 12pm
Location: Online

Book Here

Free Business Mentoring

We have engaged the services of several experienced independent business and support advisors to assist Greater Hamilton businesses through this crisis.

Colin Thompson, from the Small Business Mentoring Service can help you to understand and apply for the Economic Support packages offered by government and banks.

To arrange a time to speak with Colin or one of our other trusted advisors, contact Council’s Business Development Officer, Daniel Shaw, via ecodev@sthgrampians.vic.gov.au or 0429 578 216.

Business Victoria

Business Victoria, which is a State Government initiative, is a useful resource providing businesses with support and advice on marketing, sales and online, hiring and managing staff and exporting. Business Victoria also offers useful advice on starting and setting up a business including this checklist.

Powered by