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Workshops and Seminars

Discover Your Brand Voice

When it comes to building trust, connection and recognition, your brand voice and personality will leave a lasting impression on your potential customers. Learn how to define, clarify and amplify your brand voice and brand personality in a way that speaks directly to your customers and helps you stand out from the crowd.

We will also explore how you can effectively apply these aspects of your brand voice and personality into your copy and messaging in a way that is truly unique and cuts through your competition.

Here's a quick taste of some of the topics we'll discuss:

. Intro: How effective branding and brand personality is conveyed via brand voice, brand messaging
. Examples of businesses that have a unique brand voice and brand personality
. What this means for brands when it comes to building trust, connection, awareness and recognition
. Exercise: Defining your brand personality and voice

1. How your brand makes others feel
2. How your customers describe your brand
3. How you want customers to describe your voice
4. What makes your voice, personality and brand different

Practices, must dos and strategies on how to apply your brand voice and personality to your business

1. In your copy, your content, look and feel, typography
2. Doubling down on the things that make you different

Date: Tuesday, 21 September 2021
Time: 12:00pm - 2:00pm
Online Workshop

Book Here:

Strategies to Advance your Online Business

**Please note, this session may be virtual due to COVID restrictions**

Find out how to ensure the way you communicate with your customers online, whether by website, blog or social media, is not only compelling but also aligned to your business goals at this essential small business workshop.

Key learnings include:
- Set your tone and style
- Write digestible customer focused content
- Maximise your exposure in Google with best practice website content, titles, and headings
- Capture the interest of your target audience
- Choose tools to automate content gathering and research, such as Google Alerts
- Develop effective headlines across websites, email marketing and

Social media
- Source usable images
- Develop video content, including dos and don’ts

Time: 6:00pm - 9:00pm
Date: Thursday 7 October 2021
Venue:Online Workshop

Book Here

Free Business Mentoring

We have engaged the services of several experienced independent business and support advisors to assist Greater Hamilton businesses through this crisis.

Colin Thompson, from the Small Business Mentoring Service can help you to understand and apply for the Economic Support packages offered by government and banks.

To arrange a time to speak with Colin or one of our other trusted advisors, contact Council’s Business Development Officer, Daniel Shaw, via ecodev@sthgrampians.vic.gov.au or 0429 578 216.

Business Victoria

Business Victoria, which is a State Government initiative, is a useful resource providing businesses with support and advice on marketing, sales and online, hiring and managing staff and exporting. Business Victoria also offers useful advice on starting and setting up a business including this checklist.

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