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Igniting the spirit of Christmas in the Southern Grampians Shire

26 November 2021

Southern Grampians Shire Council and the Hamilton Regional Business Association are proud to launch the 'Ignite the Spirit of Christmas' campaign.

As part of a broader economic recovery strategy, the initiative aims to drive awareness of local offerings and encourage the community to support locally when they shop this Christmas.

Manager Economic Development and Tourism Hugh Koch said the Ignite the Spirit of Christmas marketing activities have commenced, including digital, radio and print marketing to promote the "Who you support matters" message.

"2021 has been another challenging year where restrictions and lockdowns have meant our local businesses have been impacted significantly. With restrictions lifting and Christmas fast approaching, now is the perfect time to shop locally for products and services, whether that is gifting with local store-bought gifts or vouchers or even booking an experience," Mr Koch said. "Through our Christmas campaign this year, we hope to inspire shoppers to buy from their local suppliers and spread the vital message that who you support this Christmas matters."

Residents and visitors can go into the draw to win $5,000 in Greater Hamilton dollars to be spent locally just by purchasing from any local business within the Southern Grampians Shire and entering via scanning a QR code in store or via the website.

This campaign is just one of the many exciting activations being delivered as part of the annual 'Ignite the Spirit of Christmas' activities across the region, with festive decorations for townships still to come, festive activities including Santa and buskers being planned where possible, and much more.

For details about the 'Ignite the Spirit of Christmas' campaign, contact or head to

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